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Ever seen a poster, advert or product yourself and thought “I’ll try to remember that and look it up later” and then didn’t? Could this be happening to your advertising too?
Enter QR Codes…
By publishing a QR code on your products, mailers and advertising, it’s a whole lot easier to get your web link or contact details onto your potential customer’s mobile phone or other mobile device.
A QR Code looks like this:
If you have a mobile device with a camera, then with the right application installed, you can scan the QR Code and be taken to the link that is embedded into the code. The link can be to a webpage, a phone number, plain text or a contact card with all of your contact details.
QR Codes can be placed on the back of business cards, on newsletters and printed advertising, and can also be delivered digitally, on the internet or television.
If you are looking for a great way to reach clients and be more accessible you should investigate if QR Codes are something you could utilise.
There are a number of free applications available for the most popular mobile operating systems:
For Apple devices, you could use QR Reader for iPhone By TapMedia Ltd:
http://itunes.apple.com/us/app/qr-reader-for-iphone/id368494609?mt=8&ign-mpt=uo%3D2
For Android devices, you could use QR Reader for Android By TapMedia Ltd:
https://play.google.com/store/apps/details?id=uk.tapmedia.qrreader&hl=en
For Microsoft Windows Phone you could use QR Reader:
http://www.windowsphone.com/en-US/apps/e21dee2d-9c1c-4f25-916f-c93d25da8768
There are a number of websites (and some of them are free!) which allow you to create your own QR Codes, which can be embedded into documents, web pages or saved as an image.
One such website is http://www.the2dcode.com/qr-code-generator
Once you have entered in the information you would like the code to link to, click ‘Create QR Code’ and save the resultant QR code image as appropriate.
Please note: The examples of QR Code Readers and generators provided in this tip of the week are not recommended, endorsed or supported by Focus Technology Group Ltd.
For more information, please contact Focus Software Support.
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