Management Team

Rod Sinclair
Founder / Managing Director

Rod founded Focus in the early 1990s and has been in charge of the overall business through until 2022 - growing the size and breadth of the business throughout the South Island. These days Rod is concentrating on the business software divisions and finance aspects of the business. When not at work Rod enjoys the outdoors and catching the occasional fish.

Geoff Hinton
Technical Director

Geoff is one of our Directors and shareholders. He oversees our IT infrastructure network design and configuration. His many years of design experience in the IT industry and broad knowledge and approach to problem solving helps us address complex client needs. Living in Southland has provided Geoff with a perfect work-life balance where he loves getting out hunting with his daughters and friends.

Dave Bennie
Group Team Leader – Engineers and Director

Dave is a Director and shareholder and focuses on the delivery of technical engineering solutions and the creation of new products and services. He connects well with businesses in the region and enjoys forming long-term relationships with clients. He loves his home and community in Otatara, where he has a few acres of native bush and is building an off-grid solar system to power his shed.

Andrea Smith
Branch Manager Christchurch / Group Sales Manager and Director

Andrea is a Director and shareholder at Focus. She’s worked across corporate and mid-market sectors for over 30 years and oversees our sales and ERP consultancy teams. She is passionate about working in the regions and supporting local businesses across industry sectors. She loves being active and has fun biking, surfing and going on adventures with her husband Alan in their 1969 Kombi Campervan.

Matt Bruce
Technical Director - South Canterbury

Having more than 20 years’ experience in the technology industry has let Matt form strong working relationships with clients across the South Canterbury region. He originally established the business in Timaru before entering a 50/50 JV with Focus, keeping the local ownership while bringing the benefits of being part of the wider Focus group. Outside of work he loves hunting with friends.

Brendon McDermott
General Manager

Brendon is responsible for leading the Focus team on a day-to-day basis, supporting us to deliver IT and ERP expertise to our clients in a way that is customer focused and efficient. He is passionate about supporting people to be their best, whether that is our team or our clients. He enjoys spending time with his family and being active in the outdoors.

Tracy Yule
HR / Finance Manager

Tracy is a founding employee of Focus, seeing us grow to 70+ staff. Her role covers HR, payroll and finance, meaning she keeps the wheels of Focus turning behind the scenes and works closely with the directors. She loves the people that make up the Focus family and the diversity her role offers. Outside of work she enjoys biking, walking and boating on Lake Te Anau.

Dan Messingham
Branch Manager – Central Otago

Dan is responsible for ensuring we deliver timely and efficient services across Central Otago. He has 30 years’ experience in delivering technical solutions, and his focus is always on securing long term solutions, rather than a quick fix. Living locally in the Lakes District, Dan has a passion for the great outdoors and enjoying the region with his family.

Shane Cohen
Branch Manager – Dunedin

Shane is focused on ensuring a great team and client experience for Dunedin. Shane is passionate about technology, people and business and loves the sense of shared achievement when implementing technology solutions that make a real difference to a client’s business. In his spare time, Shane loves getting out on his motorbike or kicking a football around.

Kerri Rayner
Branch Manager – South Canterbury

Kerri brings experience and knowledge from business ownership and working in a range of industries, including communications, packaging, engineering and retail. Listening and being part of the solution and success of South Canterbury businesses is what gets Kerri up in the morning. He loves living in South Canterbury, enjoying the coast, lakes and mountains with his family and friends.

Stefan Howden
Branch Manager – Gore

As Gore Branch Manager, Stefan’s responsibility is leading the local Gore team in delivery of services and solutions. He has 16+ years of technical experience and enjoys working with the local and wider team to deliver workable solutions for the customer. In his free time Stefan volunteers for a local scouting group and enjoys getting outdoors around the southern region with his family.


Karen Iremonger
Client Relationship Manager – Queenstown

Karen works with our key accounts and new business opportunities in Central Otago. Her experience in the IT industry helps her guide and advise clients on how technology can improve their business. Karen always goes the extra mile for clients to produce positive and enjoyable outcomes, while building strong relationships. Queenstown is her playground, where she loves tramping, biking, golfing and skiing with her family.

Rohan Anderson
Client Relationship Manager – Dunedin

Rohan engages with clients and prospects in the Dunedin area. He joined Focus as a Systems Engineer and later transitioned into the role of a Client Relationship Manager. This experience solidified his understanding on how to recommend the best solutions to clients coming from a wide range of industry. Rohan is passionate about his work and takes great pride in helping his clients' businesses run as efficiently and securely as possible. In his free time, Rohan loves spending time with his young family.

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